Editorial & Branding
Editorial Design for the new Lanzarote travel guide
Our challenge was to modernize these series of island-specific travel guides, beginning with Lanzarote's.
By loosely following the existing content structure, we set to create a more cohesive reading experience. We created a visual language that was consistent throughout the guide and made the beautiful photos of Lanzarote dictate the storytelling.
The destination articles were written by our staff in Italian, paying special attention to really capture the most iconic places on the island.